November 22, 2005
This weekend, we told you about JB Wagoner and his quest to develop and distribute an American-made tequila. We also told you that that Mr. Wagoner's Ultra Premium 100% Blue Agave Spirits were barred from a tequila festival that was running right in his own back yard.
Not one to be excluded and take it sitting down, Mr. Wagoner put on a festival and tasting of his own in an adjacent Sheraton, and then decided to invite some people from the tequila festival over to make a comparison. Enter the JBW Girlz.
In spite of being officially banned, Skyrocket Distillers decided to send in some of "America's Finest" (aka The JBW Girlz) to attend the show wearing tanktops emblazoned with the "JB Wagoner's Ultra Premium" logo and a fist-full of free raffle tickets. The tickets were for a raffle to be held after the show at the adjacent Sherton Fairplex Hotel bar and were freely given to anyone who asked for one.
The Bottle The Girlz had toured the show for a few hours when, in a panic, the show's producers decided to put an end to the friendly participation by ejecting the ladies from the event by accussing them of solicitation. Once JB got word of what happened, he brought the girls back in to confront the show promoters on their unfair actions. This time, private security along with eight uniformed police officiers escorted Skyrockets' entire crew from the event.
That's what we call tenacity. Get the whole story on the event at JB Wagoners.com
November 21, 2005
What would you do if you had a whole mess of blue agave, the plant used to make high-quality tequila, growing on your property? If you're JB Wagoner, you'd distill it and turn it into "Temequila," a premium spirit with a name that's a take-off of the word tequila and your home town of Temecula. That's just what Mr. Wagoner did, but as soon as he bottled it and prepared to sell it he got in trouble with some powerful people from south of the border.
You see, like Champagne, tequila is a regional name. No matter how good it is, an agave-based spirit made anywhere outside the Jalisco region of Mexico cannot be called tequila. So when Mr. Wagoner tried to market his American-distilled tequila-like adult beverage, the Mexican Tequila Regulatory Council apparently came down on him like a ton of bricks. They expressed concern that Temequila was too close to the word tequila, even though there were those extra, pesky letters in there and the bottle was emblazoned with an American flag.
Even though he has a patent on the name "Temequila," Wagoner is not allowed to sell his liquor under that name. In order to take off some of the heat that was being brought down on him, he changed the name of his drink to JB Wagoner's Ultra Premium 100% Blue Agave Spirits. Even after the change to this slightly-less-memorable name, Wagoner still seems to be having troubles with the tequila lobby. In fact, Wagoner claims that he was barred from a recent tequila festival in southern California.
The Southern California distiller alleged he was barred from participating in the Los Angeles Tequila Festival in Pomona because a Mexican tequila trade group "doesn't want me there," Wagoner said.
"The event is in my own backyard, it's unfair that I can't attend," he said.
Read the full article at NCTimes.com
If this is the kind of thing that gets you up in arms, learn more about the legal battles and what you can do help out, including writing your congressman, at Temequila.com. Or, if you're more interested in the drink itself, find out where to purchase your own autographed bottle of JB Wagoner's Ultra Premium 100% Blue Agave Spirits at JBWagoners.com.
October 31, 2005
Apparently there's some controversy around a new tequila that's on its way to market, and while we don't have an opinion either way we thought it was interesting. Frida Kahlo Tequila, named after the famous Mexican artist, is expected to be released in November. The thing that caught our attention about this story is that Frida wasn't just known as an artist, she was also an alcoholic known to polish off a bottle of tequila a day. Critics of the new tequila say her niece, who authorized the brand, is just trying to cash in on her aunt's name without respecting her memory.
In statements made to Notimex, through the tequila manufacturer, Isolda P. Kahlo replied that she has "always paid attention to the smallest details ... my family is proud to present this product to the world."
The statement added that the tequila was of a quality and taste that "(Frida Khalo) would expect of her favorite drink." The company did not release financial terms of the deal.
For art historian Teresa del Conde, the matter shows a lack of respect to the great Mexican painter, who suffered greatly from physical ailments throughout her life.
Ms. del Conde went on to say that if Frida knew about this tequila deal, her "ashes would burst out of the urn they rest in." We'll be keeping an eye out to see how this shakes out.
You can read the full story at El Universal Online, plus brush up on Frida Kahlo Tequila by reading the original press release.
October 16, 2005
A wise man once said, "One tequila, two tequila, three tequila, floor." Or maybe we read it on a t-shirt. Either way, we've rounded up information on various tequila types so your next purchase is an informed one.
Do you know someone who lives in abject fear of tequila? You mention the word and they go pale, shake their head frantically and stammer out that no, they're not interested because of a bad experience with it. That's because the American idea of tequila (and its bastard cousin, Mezcal) seems to be that it is only good for mixing up batches of margaritas, or for doing shots.
Not that there's anything wrong with licking, slamming or sucking, but not all tequila should be consumed so abundantly. Like wine and single-malt scotch, tequila tastes different depending on who makes it, the process used, and the growing environment of the Blue Agave (tequila's defining ingredient). We've rounded up information about the drink's history, as well as how to buy and taste it, plus we made some recommendations for bottles we like, in a variety of price ranges.
Continue reading: "Tequila Tasting 101"
October 10, 2005
Apparently, the hottest tipple trend in Hollywood right now is to drink your booze like you did when you were little. Or, at least that's the case if you're sipping The Margarita King. We'd never heard about this pre-mixed bottled margarita before, but of course we're not usually on the Hollywood invite lists.
Apparently, The Margarita King is "the first gold medal winning margarita in a bottle." It does sound tasty, with a blend of "premium double-distilled blue agave tequila, orange liqueur, lemon and lime juices and sugar cane." The real hook, however, is that you can have it served in a baby bottle if you say “King me, baby!” to a bartender in the know, or one of their "King Me Babes."
The Margarita King press release ticks off a "partial list" of the Hollywood A-Listers who have been seen around town sucking on a glass (or rubber nipple) of The Margarita King. We've included it below:
Jamie Foxx, Colin Farrell, Usher, Beyonce Knowles, Sting, Gwen Stefani, Pink, Nelly, Chris Rock, Lil’Kim, Lil’Jon, Snoop Dogg, Jay Z, The Donnas. Jessica Simpson, Nick Lachey, Paris Hilton, Nicole Ritchie, Andy Dick, Outkast, Black Eyed Peas, Jessica Alba, Paula Abdul, Forrest Whittaker, Cedric the Entertainer, Babyface, Tyra Banks. Rene Russo, Queer Eye Fab 5, Cold Play, Christina Aguilara, Britney Spears, Ellen de Generes, Adam Sandler, Jenna Jameson, Carmen Electra, Pamela Anderson. Terry Hatcher, Eva Longharia. William Shatner, Leonardo DiCaprio, Martin Scorcese, Enrique Iglesias, Charlize Theron, Keanu Reeves, Stevie Wonder, 50 Cent, Linkin Park, Run DMC, Tom Cruise, Cuba Gooding, Jimmy Fallon, Maroon 5, Green Day, Lindsay Lohann, Randy Jackson, Annette Bening, Glenn Close, etc.
What, no mention of Jaleel White? We found his photo on the website, and we think booze in baby bottles makes for real Family Matters. Hell, if we made booze that Urkel would drink in public, it'd be the center of our ad campaign.
You can find more info at The Margarita King site, and find it at a bar or liquor store near you, so you can drink like a star. But remember: Always suckle at the tequila teat responsibly.
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