We've just caught wind of a new Margarita-aping juicebox that has an interesting twist. Instead of distilled spirits filling the booze portion of the proceedings, they're slightly lower-test so they can be served by restaurants without spirits licenses. In the words of the company:
The mar-GO-rita is made from a fermented version of the blue agave plant that classifies our product as wine instead of distilled spirits. The wine classification allows beer and wine retailers the opportunity to sell premium margaritas under their beer and wine license.
The pouch allows the consumer to place the product into a freezer and enjoy a frozen margarita without the hassles of mixing or blending. We use a screw top and provide the straws for a true "On-the-Go Experience". Simply freeze, squeeze and enjoy!
Mar-GO-ritas are available in California, South Florida, Louisiana, Virignia and Texas, and they've got some new flavors on the horizon as well (Pina-Go-lada and the Daiq-GO-ri. We're not kidding). An interesting concept and we like the idea of having a freezer full of boozed-up slushies, so we'll see where this goes...and how they taste. More info - and a store locator - at Big Easy Blends.
Jake here, Editor in Chief of Liquor Snob, and I wanted to take some time to write a quick note. We've gotten some mail lately wondering where the hell we've been, and I wanted to let you know not to give up on us. We were MIA for most of August and the beginning of September, but we don't want you to worry that we've given up on the site or lost interest in boozing. This month is my five year anniversary of running Liquor Snob, and it's been a bittersweet time for me as I haven't been able to focus on the site as much as I'd like.
I lost my brother in early September after a long illness, and while the last few months have certainly driven me to drink, it made it tough to focus on the site and give it the love and attention it deserves. But we haven't lost our focus or our drive, and I wanted to write to tell our readers not to give up on us, let the the liquor companies know we we haven't run away with their review bottles, and ask our fans to keep submitting their questions, comments, and tips.
Thanks to everyone who's been supporting me over the last few months, and I look forward to helming Liquor Snob into its next five years and beyond.
A while back we heard about an organic spirit called Square One Botanical, and we were curious about why it wasn't classified as gin. After all, it's full of botanicals and all the other stuff that pretty much makes a gin a gin. Thankfully, our main man Kevin from over at The Scotch Blog gave us our V8 headsmacking moment by pointing out Square One is lacking one vital ingredient that would make it gin - juniper. Duh.
Anyway, we've gotten our hands on a bottle, and we'll ask our Editor in Chief to get a review online post haste. More at Square One.
It seems like every time we turn around a celebrity is endorsing a bottle of booze, but maybe Ludacris is going about it a bit differently? He's not just pimping a bottle he happened to slap his name on; he also helped select the flavor notes and has apparently been involved in the creation every step of the way. But what could a rapper know about cognac, right? From checking out the description, they may just be on to something.
Conjure is made from the ugni blanc grape from blends that represent a variety of Cognac regions including Grande Champagne, Petite Champagne and Borderie. The rich copper color of this signature cognac accents a bouquet of cedar, cocoa and hazelnut. Hints of vanilla, apricot and dried prune leave a smooth warm feeling and long lasting oak finish on the palate.
Conjure will have a limited release in September, and will retail for somewhere around $30 per bottle. Keep an eye out for the website that's on its way at ConjureCognac.com.
For those of you familiar with Square One Organic Vodka (and those who aren't, of course), the company just released a new organic spirit called Square One Botanical. According to the website, it's a "bold organic rye spirit, infused with a striking blend of 8 organic botanicals - pear, rose, chamomile, lemon verbena, lavender, rosemary, coriander and citrus peel." Sounds like a nice new organic gin to us, but they never actually use the term, so we guess we won't.
We're very much intrigued by the mix of botanicals in there, and we like the feeling of drinking organic booze, so we're sure we'll pick up a bottle ASAP.
PAMA is one of those liqueurs we've heard about for quite a while but we haven't gotten around to tasting it yet. Well, we've had it in cocktails while we were out, but never had a bottle of our own to experiment with. That's all a thing of the past, because we've very recently gotten our hands on a bottle. Review is forthcoming and we're excited to whip up some cocktails in time for the summer months.
PAMA is a pomegranate liqueur and our first impression when we uncapped it and took a sip was that it was a bit more tart and less sweet than we expected...definitely a good thing. It strikes us as a good candidate for margaritas, mimosas, and many other cocktails that don't begin with M.
Learn more @PAMAliqueur.com, and check out the PAMA blog if you're looking for cocktail recipes and more tidbits in the meantime.