September 8, 2005

Beer - Now Packed With Vitamins?

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Not that I have anything against the American scientific community, but I think it's time they start taking their cue from their counterparts across the Pond. It seems that European scientists, specifically a Belgian team, are turning their gaze to something that really has an impact on us all - the nutritional content of beer. A team at the Meurice Institute in Brussels has spent the last three years analyzing the nutritional quality of speciality and microbrewed beers. So far, they have found that many refermented and specialty beers contain Folate, a B vitamin that helps people rebuild cells and help avoid diseases like cancer and anemia. One scientist on the team stated that they wanted to "rehabilitate beer as a daily beverage to be consumed in moderation," just as wine is. We'll keep you posted as we do beer research of our own.

Read more in Scientists analyse nutrition in beer at BeverageDaily.com.

Jake Jamieson at Permalink | Comments (0) | social bookmarking

September 7, 2005

Coors is Still Official Beer of the NFL

The National Football League and the Coors Brewing Company announced on September 6 that Coors will continue to be the "official" beer of football. The brewing company, which is now owned by the Canadian-American conglomerate Miller-Coors Brewing, will have its pigskin privileges extended through 2010. Coors edged out other major beer competitors Budweiser and Miller, both of which were vying for the coveted spot. The company, which already has outdoorsy connotations due to its Colorado roots, which will only be strengthened by the continued NFL partnership. We got this information via Forbes.com, and the main reason we covered it is because of the last line of the article, which we've quoted below, where they outline Coors's products; "Coors Brewing Company's U.S. brands include Coors Light, Aspen Edge, and for a bit of international flair, Killian's Irish Red and Molson Canadian. And if anyone cares, it also makes Zima. " DOES anyone care about Zima anymore?

Read the full article, NFL Names Kiely's Coors 'Official Beer Sponsor' at Forbes.com.

Jake Jamieson at Permalink | Comments (1) | social bookmarking

September 4, 2005

Wine Beats Beer as Most Popular Adult Beverage

Believe it or not, a recent Gallup poll shows that more people claim to favor wine over beer when they're looking for a drink. While this may seem very surprising at first glance, beer drinkers probably don't have to worry much about their liquor store's coolers being ripped out in favor of wine racks. As usual, of course, what the numbers mean completely depends on where you get your information.

If you listen to wine people, you can take the news at face value:
According to the recent poll, some 63% of American adults say they drink alcohol. According to news reports, 39% of those prefer wine while 36% opt for beer.

This is an amazing turnaround from the situation in 1992, when beer was the choice of 47% of drinkers and 27% chose wine. Further, beer consumption is down among young adults, ages 21-to-29, but still holds about half of that group's loyalty. Among those over 50, the poll showed wine a clear leader.

There is a split in the demographic by gender, with women opting for a glass of wine and men for a pint of beer -- but it is a bias that is decreasing as more men take up wine.

"There has been virtually no change in preference for liquor among men and women, but the percentage naming beer has declined since 1992/1994 by 12 points among men, and by 6 points among women," Gallup said.
Read the full article at winesandvines.com

Beer people have a slightly different take, however. They agree that the data shows an upswing in people claiming to like wine, but point out that "on the flip side, consumers spent $82 billion on beer in 2004, $49 billion on distilled spirits and $23 billion on wine."

Learn more at Realbeer.com.
Jake Jamieson at Permalink | Comments (1) | social bookmarking

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