November 17, 2013

PAMA: From Grenadine to Persephone's Elixir

Welcome to our series of Liquor Snob posts in partnership with PAMA pomegranate liqueur. If you like this one, check out all of our PAMA-related stories.
In our opinion, there are two big tragedies related to the pomegranate. The first is what happened to Persephone - if you know your mythology, you know she got trapped in Hades for eating a few measly seeds. The second tragedy is what people usually do with them when they're turning them into grenadine syrup - and by that we mean the sickly sweet sugar syrup you see sitting on many a bar or liquor store shelf. As you can see in the tart-to-sweet scale below - this corn syrup concoction is the standard of sweetness at 100%.

We've found a couple of interesting homemade grenadine recipes, if you're interested:

  • Jeffrey Morgenthaler offers a simple recipe that calls for pomegranate molasses and very little effort

  • The Kitchn proposes another recipe that calls for lemon juice to tarten things up a bit

  • Serious Eats takes out the lemon, keeps in the pomegranate molasses, and adds a dollop of rosewater just for fun

These recipes all sound pretty great (and pretty simple) but what if you didn't have to do anything but uncap a bottle to add pomegranate zazz to your cocktails? We've been working with PAMA for over a year now, and we can tell you its combination of pomegranate, vodka and a touch of tequila is more than enough to add tartness and color to your cocktail without you having to slave away in the kitchen, even for a minute.

The cocktail world is moving away from food coloring and corn syrup, and we're huge proponents of making our own cocktail ingredients. We know, however, that if you're a home bartender it can be a pain to make a full bottle of something like grenadine only to use a few ounces, then throw the rest away once it expires. That's why we like the fact you can still get natural flavors without going through that kind of Hades (see what we did there?) by using PAMA in your cocktails.

We included a one of our favorite recipes PAMA recipes, Persephone's Elixir, below. This drink is perfect for PAMA and really showcases how the spirit can be a great all-natural addition to your liquor cabinet.


.75 oz Pama Pomegranate Liqueur
1 oz Blanco tequila
.75 oz Fresh lemon juice
Ginger beer
Glass: Highball

Add all the ingredients except the ginger beer to a shaker and fill with ice. Shake vigorously and strain into a highball glass. Add a generous splash of ginger beer.
(Recipe via; image via A Jigger of Blog)

AN UPDATE FROM PAMA: We would like to sincerely thank all of the bartenders and mixologists who submitted recipes to the first-ever "Are You Indispensable?" cocktail competition celebrating PAMA Pomegranate Liqueur. The competition clearly resonated with bartenders across the country and we are thrilled with the over overwhelming participation and the sheer enthusiasm displayed for PAMA.

As such, we want to make sure we take ample time to thoroughly review the record-breaking 242 recipes submitted via our competition partner,, and carefully select the well-deserving finalists. To ensure this, we plan to postpone the final competition in New York City until January 2014. Finalists will be announced on Monday, December 2, so stay tuned!

Disclosure of Material Connection: This is a "sponsored post." The company who sponsored it compensated us via a cash payment, gift, or something else of value to write it. Regardless, we only recommend products or services we use personally and believe will be good for our readers. We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising." We'd also like to thank PAMA for sending us samples of their product to review.

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Posted by Jake Jamieson at November 17, 2013 9:24 AM
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