September 15, 2013

PAMA's Versatility: Any Booze, Anywhere, Anytime

Welcome to our series of Liquor Snob posts in partnership with PAMA pomegranate liqueur. If you like this one, check out all of our PAMA-related stories.

One of our favorite things in the world is the look on someone's face when they try a cocktail they've never had before, and they love it. A great aspect of this is when you tell them it's a drink they've heard of before - a margarita, say, or a daiquiri - but this drink looks and tastes nothing like they're used to while still being delicious.

The ability to develop these slightly off-kilter, yet still delicious drinks, without the need for a fully-stocked bar containing hundreds of bottles, can be a challenge however. That's why it pays to have a few bottles in your hip pocket that are versatile enough to play multiple roles in multiple cocktails.

One of PAMA Pomegranate Liqueur's claims to fame is its versatility - the ability to work with any spirit, make cocktails that work in any season and any time of day. So how can we use PAMA to its full potential? Let's explore below.

Any Spirit
Last week, we wrote about simple home bar substitutions - looking for ways to work with the spirits you have to still make delicious cocktails.

The simplest premise for substitution is that "like replaces like." According to the PAMA Pros website, PAMA is more tart than cranberry juice, a touch less sweet than most liqueurs, and a texture that's dryer than you might think due to the natural tannins in pomegranate. Exploring this more deeply, what cocktail recipes can PAMA bring to the table?

Tequila: Replace your margarita's Triple Sec in to add tartness and a striking color.

Whiskey: You'd be surprised how delicious a pomegranate Manhattan can be if you swap out sweet vermouth.

Brandy: Like sidecars? Step back on the brandy for something familiar but completely different.

Vodka: Vodka is always easy to pair with since it's so neutral - try it out in a Cosmo, or try it out with citrus-flavored vodkas.

Gin: Pomegranate in a gimlet? You'd be surprised what a difference it makes to the color and flavor.

Any Season
Most people tend to want to mix cocktails for an event, whether it's a family get together at Thanksgiving, or a cocktail party around Christmas. PAMA offers options from Kwanzaa to Arbor Day.

Autumn: Fall is a time of brightly colored leaves, and the bright red of PAMA can be the perfect accompaniment to leaf peeping. Autumn is also when people are looking to keep food from spoiling - use some of the summer fruits you might have lying around to infuse some liquor, then whip up a PAMA cocktail! Or, at Halloween you can make a blood-red cocktail that's spooky and delicious.

Winter: Mixing a cocktail to fight the winter chill always seems like a good idea, and it's also a great time for getting together with family and friends. Whether you're making a low-alcohol cocktail to go along with Thanksgiving dinner, or making a punch for a holiday party, PAMA can be an amazingly versatile option.

Spring: Spring is the time of new growth, a time when your palate is craving fresh foods and bright tastes - and if you live in the Northeast like us you're ready to see a pop of color to get you past the grey days of winter.

Summer: Summer is a great time to use the fresh fruits that are available - try PAMA in sangria, add it to your favorite summer cooler like a Tennessee Lemonade, or juice your own fruits to accompany it in a cocktail.

Any Time
We love cocktails any time, from brunch to after dinner drinks.

Brunch: We made PAMA Poinsettias last year for brunch at our bar, and they were delightful. You can also just add a splash to champagne or still white wine, or use it in pretty much any cocktail that calls for Chambord.

Other Meals: The bold tartness of PAMA helps it stand up to everything from spicy foods (we're thinking the Mythic Margarita would be great with tacos) to rich meals (the tartness will help cut the fattiness of a rich meal). Experiment with accentuating or downplaying the tartness and dryness of PAMA to find the cocktail that's right for your meal.

Dessert: Think wine and chocolate go great together? Try out pairing the pomegranate flavor of PAMA with chocolate or other desserts, and you'll see that after meals is the perfect time for some tartness. You could also feature a PAMA cocktail as the dessert itself, adding something sweet or playing with the texture (egg whites for richness anyone?)!

Follow @PAMAPros on Twitter!

AN UPDATE FROM PAMA: We would like to sincerely thank all of the bartenders and mixologists who submitted recipes to the first-ever "Are You Indispensable?" cocktail competition celebrating PAMA Pomegranate Liqueur. The competition clearly resonated with bartenders across the country and we are thrilled with the over overwhelming participation and the sheer enthusiasm displayed for PAMA.

As such, we want to make sure we take ample time to thoroughly review the record-breaking 242 recipes submitted via our competition partner,, and carefully select the well-deserving finalists. To ensure this, we plan to postpone the final competition in New York City until January 2014. Finalists will be announced on Monday, December 2, so stay tuned!

Disclosure of Material Connection: This is a "sponsored post." The company who sponsored it compensated us via a cash payment, gift, or something else of value to write it. Regardless, we only recommend products or services we use personally and believe will be good for our readers. We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising." We'd also like to thank PAMA for sending us samples of their product to review.

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Posted by Jake Jamieson at September 15, 2013 10:19 AM
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