November 2, 2012

Jacob's Ghost White Whiskey from Jim Beam

jacobsghost.jpgFor some people, the idea of "white whiskey" just brings up connotations of unaged white lightning made in a car radiator. In reality it's just whiskey that is often unaged or only lightly aged, so doesn't have that deep brown color we often associate with bourbons, etc. We hadn't heard of the new white whiskey from Jim Beam, "Jacob's Ghost," until recently but we stumbled across this review of the stuff on Drink Spirits:

Jim Beam Jacob's Ghost (80 proof / 40%, $21.99) is pale gold in color. It might be more aptly named "off-white whiskey" but the color is so faint, when you get it in a glass (especially with ice), it looks white. The nose of Jacob's Ghost makes it clear that it has spent time in a barrel, with light oak tones combined with sweet corn, vanilla, light cereal grains, and a slight briny note. The nose has a slight spicy quality to it which may be from the young rye and barley in the mash, as well as its time in oak.

When you read the full review one thing they note is that a 1-year-aged white whiskey has a higher price point than Jim Beam's white label, which is aged for at least four years. Beam has been dabbling with trying to get non-whiskey drinkers interested in whiskey for a couple years now with their flavored offerings - our guess is they're now courting the vodka market, but we've been wrong before.

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Posted by Jake Jamieson at November 2, 2012 1:41 PM
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