October 10, 2012

PAMA and the Bartender's Tool Kit

pama_manhattan.jpg
Welcome to the second in a series of Liquor Snob posts in partnership with PAMA pomegranate liqueur. Read our first post.

Ever since we did our Pama review a few weeks ago, we've been thinking about this pomegranate liqueur and how it fits into our cocktail-mixing toolkit, both at home and behind the bar. The first thing that struck us about PAMA was that it was much more versatile than we originally gave it credit - we were able to use it tasty cocktails from a modified Kir Royale to a tasty Manhattan (pictured above) and we wanted to spend some more time investigating just how versatile it can be.

The Bartender's Tool Kit
No craftsman should be without his or her tools, and mixing cocktails is no different. For example, when we plan to mix cocktails in our home bar we always have on hand:

  • At least a bottle each of vodka, gin, tequila, whiskey and rum...you won't get far mixing cocktails without your basic spirits
  • Fresh fruits and/or juices, depending on what we plan to make, for garnish and to add the tartness many cocktails require
  • Sweeteners like simple syrup, superfine sugar, agave nectar, or whatever suits our fancy
  • All of our bar spoons, shakers, jiggers etc. to make sure we put in the right amounts and mix them properly

How Does PAMA Fit In?
One of the things we've really been impressed with as we've experimented with PAMA is its versatility in nearly every application.

  • Works with multiple base spirits: We've tried PAMA in cocktails made with gin, vodka, tequila, whiskey and champagne, among other things, and it always adds something new in terms of flavor and color.
  • Excellent Replacement Ingredient: We've been experimenting with using PAMA as a replacement for a variety of ingredients - the flavor of citrus or pomegranate juice or the color of grenadine, for example - and it comes up aces every time.
  • The Wow Factor: If you offer to make someone a margarita and it's red when you hand it to them, they'll probably raise an eyebrow. But invariably when we've done just that with a PAMA cocktail, people are surprised and enthusiastic once they try it.

Cocktail Recipes: To underline the idea of the versatility of PAMA, we've gathered cocktail recipes from around the Web and brainstormed some additional ideas as well.

  • Tiki: With winter coming, there's nothing we like more than the idea of tropical cocktails. Make an excellent (and incredibly simple) take on Tiki flavor with A Bird in the Hand or a PAMA Tiki, and get your Tiki on.
  • Halloween: PAMA's color lends itself to some bloody good fun when you're thinking about what to make for your next Halloween party - it will dye just about any drink with a clear base red, or try something like replacing the grenadine in a Dracula's Kiss.
  • Christmas: Christmas is another great time for festive red cocktails, so serve Sparkling Pomegranate Punch, adding a splash of PAMA for color, at your next Xmas party.
  • Heading South for the Winter: Next time you're looking to break up winter's chill, head south with a PAMA Margarita or Mojito.

How do (or would) you use PAMA in a way we haven't thought of? Let us know and we'll add it to our post.

Disclosure of Material Connection: This is a "sponsored post." The company who sponsored it compensated us via a cash payment, gift, or something else of value to write it. Regardless, we only recommend products or services we use personally and believe will be good for our readers. We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.". We'd also like to thank PAMA for sending us samples of their product to review.

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Posted by Jake Jamieson at October 10, 2012 6:20 AM
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