April 5, 2011

Breakfast Beer is For Breakfast...Or Is It?

breakfast_beer.jpgA New Zealand brewery is frothing up some controversy with its announcement of a new cherry-flavored "breakfast beer" designed to taste good in the morning.

We hope it goes well with Pop Tarts, but have a feeling the whole thing is more publicity stunt than attempt to get you to drink beer in the AM. Why? Because people who are going to drink beer in the morning already drink beer in the morning - and no lager with a hint of cherries is the root cause, we can pretty much guarantee.

That's not stopping folks from freaking out about it. Which means they're talking about it. Which means they're playing right into Moa's clever little hands. All we can say is give us some Moa of that breakfast beer. See what we did there?

Moa Brewery [via CocktailGoGo]

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Posted by Jake Jamieson at April 5, 2011 10:27 PM
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