April 25, 2011
If you've been living under a rock for the last year or so, you probably haven't heard of Four Loko. Known in these offices as canned blackout, the high-octane (caffeine and alcohol) beverage was pulled off store shelves in 2010. The brand is accused of targeting underage drinkers with soda-like flavors, and linked to a surge in date rapes because of such. In the wake of the furor, the company's fratty founders have kept their heads downs, but that didn't stop folks from teeing off on them and their brand:
"If you set out to engineer a booze delivery system that is as cloying, deceptive and divorced from the usual smells, tastes and presentation of alcohol as possible, you'd be hard pressed to come up with something more impressive than Four Loko," wrote former New York Times restaurant critic Frank Bruni in the midst of the flap last fall. "It's a malt liquor in confectionary drag...Four Loko cans--I paid $3.50 apiece for mine--are something to see, each sporting a few ultrabright, childlike hues in a kind of rippling weave that evokes a camouflage pattern. Fatigues like these are what an army of Teletubbies would wear into battle."
Read more at The Fix
April 21, 2011
Ahoy faithful readers (if there are any left) - you might have noticed we haven't been posting much. After over five years of writing about booze pretty much every damned day, we sort of came to the conclusion that maybe we were over it. Not the drinking, of course...never the drinking. But, after a nice little unintentional break we're back and more excited than ever, and what better way to jump back into the fray than with a story about beer for your royal johnson?
And by that we mean Royal Virility beer, Brew Dog's contribution to the royal wedding everyone's constantly nattering about nowadays. And they didn't make any old beer - they made one to make sure the Prince's Willy keeps a stiff upper lip on the wedding night, with a "7.5% ABV India Pale Ale...infused with natural aphrodisiacs like herbal viagra, chocolate, and Goat Weed." Hell yes, but if you want it you'll have to act fast - they're only making 1,000 bottles and they'll go quick even at $17 a pop.
Royal Virility Performance Beer [via Uncrate]
April 12, 2011
National Vodka is a premium wheat vodka imported from Russia, and we've gotten our hands on five bottles - one of each of their flavors. The vodkas are distilled five times, and they've been making the stuff since 1903 so we have to figure they know what they're doing. The flavors we received were Original (we suppose that's just "vodka" flavored), Citrus, Cranberry, Horseradish and Pepparo (hot pepper), and each bottle is set to retail for under $15 so the price is right.
We're looking forward to tasting and reviewing all of the flavors, but the Horseradish and Pepparo have us the most intrigued...both have visions of Bloody Marys dancing through our heads. We'll get the reviews up ASAP, and make sure to head over to My National Vodka to learn more about the brand.
April 11, 2011
Wouldn't an entire year's supply of beer for only six dollars be amazing? Let's sit and drool thinking about that. Aaaaand, scene.
While actual beer for that low a price might be a pipe dream, you can get a year's subscription to Beer Connoisseur Magazine for only $6 right now. That's four issues about the proof God loves us and wants us to be happy, at a buck fifty each. Get on it, but get on it fast, because the deal runs out in about 5 hours.
Tanga (via Deal News via B. Real Ferguson - thanks for the link)
April 5, 2011
A New Zealand brewery is frothing up some controversy with its announcement of a new cherry-flavored "breakfast beer" designed to taste good in the morning.
We hope it goes well with Pop Tarts, but have a feeling the whole thing is more publicity stunt than attempt to get you to drink beer in the AM. Why? Because people who are going to drink beer in the morning already drink beer in the morning - and no lager with a hint of cherries is the root cause, we can pretty much guarantee.
That's not stopping folks from freaking out about it. Which means they're talking about it. Which means they're playing right into Moa's clever little hands. All we can say is give us some Moa of that breakfast beer. See what we did there?
Moa Brewery [via CocktailGoGo]