November 2, 2010

Four Loko == Canned Blackout

four_loko.jpgNever heard of high-alcohol, caffeinated beverage Four Loko? We hadn't either. But apparently college kids are hearing a whole lot about it, and drinking the pants off it for a couple reasons. The first is that it's cheap. The second is that it comes in flavors that sound like something you'd order at a nine year old's birthday party. To Wikipedia!

The drink is available in nine flavors: Citrus, Grape (Uva Berry), Fruit Punch, Orange Blend, Watermelon, Blue Raspberry, Lemonade, Cranberry Lemonade, and Lemon Lime. It is sold in the US in a 23.5 oz aluminium can, as a caffeinated, alcoholic, malt beverage. Its alcohol content varies from state to state, ranging from 6% ABV in Indiana up to 12.5% in Ohio.

Intern-on-the-street Andrew has supplied us with an article from Chronicle.com about the stuff, and he offers his own summary:
The story takes a dark turn when you find out Ramapo College (in NJ) has banned it from campus due to its popularity and dangerous side effects deeming it "blackout in a can". Overall, the author of the article seems not to know whether he wants the piece to serve as a serious warning or a comedy routine (given the frequent use of ridiculous Animal House-style quotes by moronic students and the section lower down subtitled 'Liquid Crack').

We think the appeal/danger/horror of this drink can be summed up by the following quote from the article, from a student who has obviously lost a firing synapse or two:
"Every time I drank it I got, like, a blackout," says Alex. "Now I usually just drink beer."

Yes, beer, the cause of and solution to all life's problems - luckily no one has ever blacked out from that. It's fairly obvious the drink is being aimed at college kids and maybe even high schoolers, who are only chasing the buzz and have not developed any real taste for good booze yet, and that's pretty shitty.

However, as consenting adults who are also constantly chasing a buzz, we can only say - if you pick some up, spot us a few cans of Fruit Punch and a Cranberry Lemonade. We'll pay you from our allowance.

More about Four at their website.

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Posted by Jake Jamieson at November 2, 2010 3:53 PM
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