February 4, 2010

Seagram's 7 Dark Honey Arrives for Review

Last week, we posted about Seagram's 7 Dark Honey, positing it was Seagram's' attempt to hit the same "I don't like whiskey" market that Beam seems to be targeting with Red Stag.The folks at Seagram's were kind enough to send us a bottle of the stuff for us to try it out ourselves, and based on our initial tasting, we have to say we weren't too far off the mark. We're trying to get better about turnaround time on reviewing the products we receive, so we'll post our initial thoughts here and hopefully be able to come back with some thoughts on how to mix it.

The bottle itself is interesting, a boxy affair with subtle honeycomb graphics climbing the outside. When we smelled it, we got a mixture of wheat and sweet, more on the sweet side, like the smell of the milk in your bowl after your morning Honeycombs cereal. There were other smells in there too - obviously the tang of alcohol, accompanied by molasses and a hint of cinnamon.

The cinnamon flavor carried into the taste as well, with a nice balance of cinnamon and the namesake honey, and a long sweet finish. We didn't taste much by way of whiskey flavor hidden in the honey, but the overall taste was pleasant enough that we kept sipping, which seems a good sign.

Overall, we think it would add a nice sweetness to drinks that would otherwise overpower whiskey novices (we're thinking the Liquor Wife would enjoy a Manhattan using half Dark Honey and half whiskey - sacrilege to cocktail nerds we're sure), and it confirms our original thought that this could be a "training wheels" whiskey for novices and the less adventurous. Plus, at $15-$20 per bottle, you don't have to break the bank to do it, which is also pretty sweet.


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Posted by Jake Jamieson at February 4, 2010 5:47 AM
Recent Comments

For those of us who have drunk the original Dark Honey this new stuff is really bad.. Don't lose all your good customers. Change is not always good.. Remember Coke a few years ago. It took a long time to get us back. Why ruin a good thing? Bill

Posted by: Bill at November 25, 2015 10:28 PM

I have been drinking Dark Honey for quite sometime and love it. Went to store to purchase more and was surprised. The bottle has changed and so has the taste. I am disappointed. If the original Dark Honey and bottle no longer exists, I guess Seagrams will not miss me and my friends.

Posted by: Marilyn at May 13, 2015 10:43 PM

They change the packaging, but I hoped not the taste; nope, it's awful. Bummed, WAS my favorite drink.

Posted by: I Love My Liquor at March 11, 2015 10:02 PM

Saying that this is an attempt at the "I don't like whiskey" market shows this for what it is; an attempt to make money off people who would otherwise not touch the stuff. I like whiskey. This stuff was a poor attempt at a gift from a well meaning family member. Next time I will be asking for the receipt.

Posted by: Kitty at March 14, 2013 11:29 PM

Tried this last week. So much better than Wild Turkey American Honey in my book. Cant wait to acquire another bottle. Certianly has my vote!!!

Posted by: Sandy at February 17, 2011 11:41 AM
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