Seagram's 7 Dark Honey
We just heard about a new product from Seagrams 7 that sounds right up our alley, and we're looking forward to getting our hands on a bottle. It's called Dark Honey, and like the Seagram's 7 product you're used to, it's a blend of a variety of whiskeys; the difference comes when they add (you guessed it) honey into the mix.
At 70 proof, or a little lower test than most whiskeys on the shelves, and with that touch of sweetness, we can only imagine they're going after that same demographic Beam's Red Stag started after last year. We're thinking the target market is folks who want something a bit more flavorful, a little less frightening, without turning to a liqueur. If things go well, it's quite possible this could be another "training wheels" whiskey - a gateway spirit that opens the doors to more traditional whiskeys.
We'll let you know when we get a bottle and get our review up ASAP; for more info head over to TheBar.com.
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Posted by Liquor Snob at January 25, 2010 8:17 PM
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