Mar-GO-Ritas: For the Drunk on the Move
We've just caught wind of a new Margarita-aping juicebox that has an interesting twist. Instead of distilled spirits filling the booze portion of the proceedings, they're slightly lower-test so they can be served by restaurants without spirits licenses. In the words of the company:
The mar-GO-rita is made from a fermented version of the blue agave plant that classifies our product as wine instead of distilled spirits. The wine classification allows beer and wine retailers the opportunity to sell premium margaritas under their beer and wine license.
The pouch allows the consumer to place the product into a freezer and enjoy a frozen margarita without the hassles of mixing or blending. We use a screw top and provide the straws for a true "On-the-Go Experience". Simply freeze, squeeze and enjoy!
Mar-GO-ritas are available in California, South Florida, Louisiana, Virignia and Texas, and they've got some new flavors on the horizon as well (Pina-Go-lada and the Daiq-GO-ri. We're not kidding). An interesting concept and we like the idea of having a freezer full of boozed-up slushies, so we'll see where this goes...and how they taste. More info - and a store locator - at Big Easy Blends
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Posted by Jake Jamieson at October 9, 2009 7:55 PM