Ho White Gets in Trouble
It appears Jamieson brewery's clever ad campaign about dwarves is going to climb up and bite them on their collective Aussie asses, which we think is a shame. The image (above) is a pretty damned funny twist on the Snow White story, especially when paired with the "Anything but sweet" tagline, in reference to a raspberry beer. It's too bad Disney has decided they own the rights to a folk tale, which is friggin' retarded. Our fearless Editor in Chief's last name is Jamieson, but you don't see him suing over the brewery using his name, now do you? Of course, we've got fewer high-powered lawyers trying to justify their retainers too...
Daily Telegraph [via Kegworks blog]
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Posted by Jake Jamieson at October 19, 2009 7:01 PM
Disney has a claim to the visual aspects of the characters, the songs, and perhaps the exact wording and sequences of certain events in its animations. But anyone can still tell the Snow White story; anyone can make another animated film of Pinocchio, so long as the new work doesn’t take any of the protected parts of the Disney film.
And there is the question, is there enough difference between the ad and the Disney cartoon?
Personally I like the ad and don't really give a dam what Disney or its lawyers think.