Hennessy Black Cognac

If you're a cognac distiller, and you're putting out your first new product since 1961, how would you play it? If you're Hennessy, you would call the product "Black," probably to cash in on that Spinal Tap relevance.

It's like "how much more black could this cognac be?" and the answer is none. None more black.

And that, ladies and gentlemen, is how you make money in the cognac business. Hey, it worked on us - we'd love to try Hennessy Black and then, as they say in the business, "smell the glove."

Hennessy Black [via Acquire]

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