Show Three Olives Your "O-Face" and Win!
We just got wind of an interesting contest from Three Olives Vodka, the makers of all kinds of vodkas, flavored and non. All you have to do is show them the O-face you get from drinking their product (check out the original O-face moment if you need inspiration), and you have a chance to win a pretty cool prize. What's the prize, you ask?
How does $10,000 and a VIP trip to NYC to be the national face of their O-face campaign grab you? Yeah, we thought so. You can enter at their O-face contest page and see other entries as well. If you need more details, you methodical mofos, check out the full press release after the jump.
Three Olives O-Face Contest
Three Olives Vodka Wants to See Your "O-Face"
Three-O celebrates over 1 million cases sold in 2008 with the fun and interactive "What's Your O-Face" website at www.ThreeOlives.com. Fans have a chance to win $10,000 - and a spot in a future "O-Face" ad campaign.
March 9, 2009 - New York, NY - Proximo, a leading producer, importer and marketer of premium spirits in the United States, and Three Olives (Three-O) the US's fastest growing imported vodka, today announced the launch of the "What's Your O-Face?" Contest.
As part of a new multi-million dollar integrated advertising campaign, www.ThreeOlives.com now includes an interactive contest that invites users to upload a photo of their best "O-face" - the look of surprise one has after tasting a shockingly delicious Three-O Vodka drink. At the conclusion of the campaign on May 31, 2009, 5 finalists will be chosen, flown to NYC, given the VIP treatment and given a photo shoot. Of the 5 finalists, 1 grand prize winner will be Three-O's next "O-Face", awarded $10,000 and be featured in a national ad campaign.
The campaign is the largest spend in the brand's history and is supported with print media, out of home media, publicity and a targeted online media campaign that includes high impact custom placements and flash display ads on sites like PerezHilton.com, and Maxim.com. In addition, the contest site employs innovative elements including a voting gallery, a widget that entrants can embed on a blog or social network site to spread the word and gain votes, implementation of Facebook Connect to register and broadcast actions to friends and a Facebook Application that easily allows users to rack up votes within their friend network.
The innovative and exciting elements of this contest reflect the spirit of the brand. "Three Olives is the most exciting vodka brand in the market, carving out a niche from our stuffy and pretentious competitors with a single-minded message of being seriously fun. We are dedicated to bringing the fun back to vodka and want our fans to be a part of it," remarked Gino Luci, Brand Manager for Three Olives. "We're shaking up the category through innovation in every aspect of the brand - advertising, promotions and exciting new flavors - and the results are showing."
Three Olives O-Face Contest
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Posted by Jake at March 10, 2009 9:12 AM