Hopside Down Glass is Hoptical Illusion

Generally, we rail against any kind of chicanery that creates less beer in your glass, especially when it's in the form of falsies or other trickery. However, the Hopside Down glass doesn't try to trick you out of beer - it's right there, floating upside down, advertising less beer in the glass. But we bet it looks pretty cool when it's doing it. We'd love to get our hands on one of these and see how complete the illusion is.

Plus, even though there's less beer in the glass, we bet the hopsidedownness insulates the beer from the heat coming off that Hand of Doom of yours.

at Sirtified [via Gizmodo]

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