We're a little behind the 8 ball on this, but we got a tip that Sparks Energy Drink is on the chopping block. Apparently, a bunch of state district attorneys have a problem with the fact it's an alcoholic energy drink, packaged like Red Bull and other popular ones, and maybe aimed, just a little bit, at younger drinkers. We haven't had good experiences with alcoholic energy drinks (read our Tilt review) but hey...some grown up type people like 'em. Do they have to suffer?
Twelve buzz-kill state attorney generals who brought claims that Sparks -- the caffeinated alcoholic energy drink -- was being marketed to underage drinkers and have reached an agreement with booze giant SABMiller to reformulate the recipe so as not to include caffeine or taurine or any energy-drink ingredients.
As an of-age Sparks drinker whose enjoyed it on bike rides, at Christmas parties and before job interviews and hospital visits, this is terrible news.
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Posted by Jake Jamieson at January 27, 2009 10:41 AM