Veev: Plotting the End of Vodka
We spend some time in Brazil earlier this year, and we developed a taste for Acai, a local fruit attributed to have great healthy properties, even going so far as to be a "superfood." That's why we're excited to find out about Veev, a spirit made with the berries (they reminded us of blueberries that were a lot more tart). Its creators think their product is so good it'll kill the "vodka culture" we live in now, where vodka is our neutral spirit of choice.
Veev has some great things going for it - whether or not you believe it will retain its healthy properties in booze form.
In addition to great taste, a core part of the VeeV brand is sustainability. The company donates $1 for every bottle sold, which goes back to the rainforest where the acai berries used in their product are grown. Everyone in the company either drives a hybrid, or is carbon-neutral, and VeeV's distillery is the only one in the U.S. that gets at least 25% of their power through wind generation.
Healthy and green? We think they've got a winning proposition on their hands as long as it's tasty, so we're looking forward to getting our hands on a bottle.
More info at VeevLife.com; for details on their plans for the demise of vodka (and to check out their humorous "vodka bots") go to TheEndofVodka.com.
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Posted by Jake at August 11, 2008 9:30 PM