Schlitz Beer to No Longer Suck?
A while back, we posted a story about the resurrection of Naragansett Beer - it was going back to its old formula and presumably, its old glory days. This was welcome news to fans of the original brew, which was inextricably linked for many in the Rhode Island and Boston areas with good times. It looks like Schlitz (y'know - the beer that made Milwaukee famous?) will be getting the same "how's your father" in coming months.
Schlitz's owner, Pabst Brewing Co., is re-creating the old formula, using notes and interviews with old brew masters. The maker of another nostalgic favorite, Pabst Blue Ribbon, it hopes baby boomers will reach for the drink of their youth, otherwise known as "The Beer That Made Milwaukee Famous." They also want to create a following among younger drinkers who want to know what Grandma and Grandpa drank.
via Dallas News
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Posted by Jake Jamieson at August 4, 2008 3:49 PM
it'll be a nice walk down memory lane...
Schlitz was notorious during my college years for a gastrointestinal effect that just so happens to have the same name as the beer...
and as i recall, the real motto of Schlitz (especially after a half dozen) was, "The beer that made Milfamee Waukous..."