Jessica Simpson to Promote Dallas Stampede Beer

We just got word that Jessica Simpson, aka the reason Daisy Dukes were invented (sorry, Catherine Bach) has been tapped to market a Texas beer called Dallas Stampede. We're not marketers per se, but here are our ideas for the campaign:

• Market their beer as the Chicken of the Desert

• Make a life-size cutout of her for each liquor store, and remove a small piece of clothing for every case that is sold in that location (yeah, we know they did that in Major League)

• Advertise that they drop a pair of her underpants into every fifth batch of Dallas Stampede beer, but don't tell anyone which batch is which

Yeah, we know - we're marketing geniuses. Let us know if you want us on your corporate team.

via Dallas News (Thanks for the tip, Travis)

Image via Hollywood Tuna

Read More in: Beer | Liquor News

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Posted by Liquor Snob at August 20, 2008 11:44 AM