Elevation: Absinthe Light?
In our experience, there are a few things that scare people away from absinthe. One is the reputation - and after being illegal for so long, the rep's a doozy. Other problems people have with the stuff are the venomous green hue, the bitter licorice-like taste, and the thunderously high alcohol content.
We just found Elevation, a drink that's looking to change all that. It's not actually marketed as "absinthe," but it's compared to it, and the marketers make sure you know it contains thujone, the legendary absinthe ingredient that's got a reputation for bringing the wacky. The alcohol content is lower than in most absinthes (50 proof, instead of more like 150), but the price is lower too...around $50 per bottle. When you think about it, it seems like absinthe with training wheels, really.
ELEVATION is the result of thorough research by scientists and masters of taste design. They uncovered the hidden power of Thujon by taking away the bitter sensation. What comes to live is ELEVATION: a flavour full of finesse, for those who know how to appreciate finesse.
available at the Elevation Shop
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Posted by Jake Jamieson at March 18, 2008 9:54 AM
"They uncovered the hidden power of Thujon"
And what exactly is the 'hidden power' of thujone SINCE IT DOESN'T DO ANYTHING? What a marketing scam.
Actually the price is € 31,90 for two bottles. With € 17,85 shipping costs. Total of € 49,75 for two bottles. So actually it is half the price mentioned in the article.
The alcohol percentage of ELEVATION is lower but the percentage Thujon per Liter is higher (35mg/liter) than most absinthe.
Life’s better without the bitter - isn’t that sweet.