Water Beats Out Beer...in Super Bowl Ads Only Of Course

OK, so we're a little more banged up about the Super Bowl last night than we care to admit...as much as we like to think we're our own men, our New England roots are showing. At first we thought it was because the Patriots lost in a close game. It turns out it's because we subconsciously noticed the beer ads, our constant mainstay for Super Bowl entertainment, sucked pond water this year. Literally. (Image links to our favorite)

Advertisements for vitamin-enhanced water beat out beer for top-viewed advertising airtime during Sunday's Super Bowl, according to TiVo's annual analysis of top-rated commercials.

"Anheuser-Busch has always placed multiple ads on our list, but this year they only got one spot. Interestingly enough, in the place of beer ads, we saw two new water ads," said Todd Juenger, vice president of audience research at the digital video recording company in a phone interview.

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