Stella Artois Rocks a New Blog
We're not going to lie - we have an inherent nervousness about corporate blogs. We're not tooting our own horns here, but blogging is hard work. You have to become the postal service of the Internet...y'know, "Neither snow nor rain nor heat nor gloom of night stays these bloggers from the swift completion of their appointed rounds." To make a long story short, while blogging sounds great on paper, we don't always trust the corporations to keep up their intensity without coming off as self-serving, especially if there's no direct contribution to the bottom line.
That's why we've been pleasantly surprised by the Stella Artois Blog...they've only been around for a week or so, but we like their tone, they're posting on the regular, and they're giving us some interesting information to boot. We've learned about Stella Draught Masters, met some Stella beer tasters, and picked up some additional Stella nuggets. Plus, keep an eye out to learn more about the new Stella website that's on the horizon - they're promising it'll be a cinematic experience.
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Posted by Jake Jamieson at September 6, 2007 7:22 AM