April 4, 2007

Herradura Tequila Keepin' It Real

Late last year we posted about Casa Herradura tequila and the fact that people were nervous they were being bought out by a bunch of gringos. After all, when you make the claim that you make the "the best tequila in the world," it can make purists get a little bit nervous if you change anything. Especially if that change has something to do with a booze juggernaut like Brown-Forman, the folks who bought them out.

It looks like the concerns were unfounded, however - we just got notification that the tequila won a "double gold" medal at the 2007 World Spirits Competition. Sounds to us like things haven't changed for the worse like all the Chicken Littles said, eh? Read on for the full press release.

HERRADURA AND EL JIMADOR TEQUILAS TAKE HOME DOUBLE GOLD AND GOLD AT 2007 SAN FRANCISCO WORLD SPIRITS COMPETITION

Unanimous Decision Gives Herradura Anejo Highest Honor – Double Gold

LOUISVILLE, Ky. (April 4, 2007) – Tequila Herradura and El Jimador, the top tequilas in Mexico, brought home several prestigious awards from the San Francisco World Spirits Competition, held March 17-18 at the Mandarin Oriental Hotel in San Francisco. Topping the list was Herradura Anejo, which was unanimously given the highest honor of double gold. Herradura Reposado and El Jimador Anejo each received a gold honor.

“The San Francisco World Spirits Competition features the best of the best in all spirit categories. Earning such high honors alongside our competitors at this prestigious event really proves the quality of our tequila,” said Orfilio Quintero, group brand director, Casa Herradura. “It’s also a terrific achievement to be recognized by a panel of esteemed judges. These are the people who write and discuss our products on a daily basis, and to earn their recognition says a lot about the caliber of Herradura and El Jimador.”

With more than 700 spirits entered from 52 countries and six continents, the San Francisco World Spirits Competition is the largest spirits competition in America. It was started in 2000 and has grown exponentially in both participation and recognition each year. It is the first comprehensive international spirits contest held in the United States on an annual basis.

The 22-person judging panel, which consisted of journalists, industry executives, wine and spirit buyers, spirit book writers, club and restaurant owners, and beverage and spirit show hosts, awarded bronze, silver, gold and double gold medals. Double gold medals are presented when all judges on the panel value the spirit as gold, elevating the selection to double gold status.

Continually striving for excellence and innovation, Tequila Herradura has progressively redefined the tequila industry. In 1975 Tequila Herradura introduced the first Reposado tequila to the commercial market. It also introduced the first Extra Anejo several years later. Today, Tequila Herradura is one of the largest holders of barrels in all of Mexico and is one of the leading marketers of aged tequilas in the world.

Learn more about Casa Herradura.

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Posted by Jake Jamieson at April 4, 2007 8:24 PM
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