September 22, 2006

Liquor in the Can

diageo-rtd-cans.jpgAll in all, we think drinking Ready to Drink cocktails (affectionately known as RTDs) is like riding a moped or making love to someone who's unattractive - it can be a lot of fun until your friends find out about it. After that, you're mercilessly made fun of and called "Mr. Hard Lemonade" until the day you die. Or at least that's how it is with our friends.

And it's not like you can be super stealthy about it usually - they're just so damned conspicuous. Everyone else in the bar is drinking beer out of a brown or green bottle, and you're there with your hand around a clear bottle full of something that looks like toxic waste.

That's probably why Diageo is finding so much success with their new canned RTDs. You shove the can in a coozie and suddenly you can pretend you're drinking Miller Lite just like all your friends, while you're really sipping down a pre-made Captain and Coke. That's real genius.

Mike over at Days that End in "Y" has the full rundown:

Rather than buying cases of beer, you may be buying cases of cocktails in the near future. Diageo has rolled out four ready-to-drink cocktails, which it's testing in Tampa: Captain Morgan and Cola, Smirnoff Vodka and Lemon-Lime Soda, George Dickel Whisky and Cola, and Seagram's 7 American Whiskey and Lemon-Lime Soda. The cocktails are 5% ABV in regular 12-ounce cans, so they sit right next to beer.
via Days that End in "Y"

Read More in: Liquor

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Liquor Snob for all the latest news.

Posted by Jake Jamieson at September 22, 2006 8:27 AM
Recent Comments

I have been looking for captain morgan in a can for some time now. I haven't found it yet. Not sure if it is because I live in Iowa and hasn't hit here yet or what. If anybody knows where I can get it that is close by that would be cool. Thanks Got a Lil Captain in Ya??

Posted by: Tony at January 16, 2009 3:30 PM
Post a comment

Remember personal info?

Please enter the letter "q" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email

Powered by FeedBlitz
Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Comments

Von P commented on Jello Shots Today...Pudding Shots Tomorrow: I've got recipes for a variety of pudding shots which include Reese's Peanu...

Morris commented on Jello Shots Today...Pudding Shots Tomorrow: In referrence to the article "Jello Shots Today...Pudding Shots Tomorrow"; ...

Sandy commented on Jello Shots Today...Pudding Shots Tomorrow: Done this one more than once - 2 cups heavy cream - whipped 1 sm. box inst...

sam commented on Jello Shots Today...Pudding Shots Tomorrow: when making pudding shots... use a box of pudding... 1 cup of milk and anot...

Liquor Snob commented on Jello Shots Today...Pudding Shots Tomorrow: Here ya go, Junior......

Visit our other properties at!


This weblog is licensed under a Creative Commons License.
All items Copyright © 1999-2017 Blogpire Productions. Please read our Disclaimer and Privacy Policy