July 13, 2006

Pioneer PureMalt Whiskey-Soaked Speakers

We're from the school of thought that a splash of whiskey makes everything better, from baked beans to making love (as long as by "making love" you mean "pushing rope"). Pioneer seems to have had the same thought - they're making the cabinets for their new set of speakers out of the barrels used to age whiskey. Seems like a great idea to us...we're no audiophiles but we do have a theory.

When we drink enough whiskey our worldview skews a bit, people around us become incredibly attractive and we feel like the handsomest guys on the planet. So wouldn't it make sense that whiskey-soaked speakers might play the same trick on our ears and make any old crap from Aguilera to Shakira sound like gold?

...check the latest rev of the "PureMalt" speaker line-up from Pioneer made from the 100 year old oak used to barrel-age whiskey (or is that whisky?) before retiring in your bookshelf HiFi. As to the specs, well, if this is the kind of marketing ploy that appeals to you, then do you really care about the inclusion of Pioneer's Technical Audio Devices (TAD) technology usually found in their professional speakers? Didn't think so.

via Engadget