April 6, 2006

It's All About The Heinekens, Baby

Heineken Light - Get it?So we got a package last week, a cardboard box the size of the liquor bottles we consistently see strewn across our doorstep. It didn't really phase us much, until we peeled away the cardboard to find a silver cylinder that for some reason reminded us of Spock's coffin from Wrath of Khan. This had us pretty intrigued - what kind of high-end booze could deserve such royal treatment? Some 50 year old scotch? Vodka made out of Elvis's tears? We were all atwitter as we flipped the latches, and to our bewilderment we found - a single bottle of Heineken Light?

Don't get us wrong, we love Heineken. But when we're thinking about reviewing something, we usually need more than a few sips to make our decision. Hell, with Screech Rum we had to finish the whole bottle. But, we gave it a college try, and we discovered that - wait for it - it tasted like Heineken Light.

We love the crisp, hoppy taste of Heineken, and you can stuff your whole "beer in green bottles tastes skunked" argument. We think they did a pretty good job Light-ifying it, and while one of our reviewers said it tasted like someone just rinsed out a Heineken bottle with cold water, the rest of us thought it did a pretty good imitation of one of our favorite beers. That's not to say you wouldn't be able to recognize the difference between regular and light in a blind taste test, but as long as you're expecting a light beer, this has its moments. We know it sounds like we're damning the stuff with faint praise, so we'll come out and say that it's definitely the kind of beer that would hit the spot on a sweltering summer night, and if you're a "green beer" fan who wants to shave off some calories (or carbs, or whatever's hip today), it'll be worth a try.

If you're looking for validation, Rick over at Martini Lounge had a similar opinion to ours, but he went as far as summing up the second half of the bottle he drank as offering "the anti-taste." Anyway, we're pretty sure we'll drink this stuff again, espeically since we're trying to get down to our bikini weight, and if you want to learn more head on over to the Heineken Light site.

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Posted by Jake Jamieson at April 6, 2006 6:22 AM
Recent Comments

I read somewhere that the alcohol content was only 3.5% Which is sometimes fine with me.

Posted by: Eric at April 24, 2006 7:43 PM

Hello there, being from England and living in America drinking a Heineken with a dash of lime juice makes a nice change from the humm American not very English beers. But my question is what is the alcohol content of the new light Heineken? I have been on the official website and nothing no where lets you know...i suspect it is very low as after 5 lights i don't feel any effect where as i do after 5 normal bottles! Not a bad thing i suppose but i would really like to know.
Cheers Mel

Posted by: Mel at April 13, 2006 7:35 AM

Martin - But what if we LIKE cabbage and skunks? Thats why we say liquor tasting is so GD subjective. Some days we turn up our noses at beers in green bottles, and others, in the words of the Bard (aka Kid Rock) we can "drink about 15 Heinekens."

Bob - SGF? WTF? Just kidding. We can only assume you were so drunk you passed out face-first on your keyboard. Well played, sir.

Posted by: Liquor Snob at April 6, 2006 5:31 PM


Posted by: bob at April 6, 2006 5:05 PM

You guys like heineken, you just lost all your credibility in my book.
Although I actually tried the light and found it lacked that "skunky" aftertaste that taints regular heineken. Still sucks, just ask Michael Jackson what he thinks.
"[Heineken's] visibility was heightened by its use of a green bottle. It was not known then that green glass is far less effective than the more common brown in protecting the beer against deterioration, especially supermarket lighting. "Light struck" beer can smell cabbagey -- the Americans say "skunky"." Michael Jackson - Beer Hunter Online Jan 4,2002

Posted by: Martin at April 6, 2006 4:49 PM
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