Are You Gonna Drink Vodka My Way?
There are some rock stars that bring the word "Vodka" to mind. Among them are Slash, 1960s Keith Richards, any member of Motley Crue, and Pat Boone. OK, maybe not the last one, but he has about the same badass image as the guy Absolut has tapped for their latest campaign. Lenny Kravitz? We think they should have gone with Lenny Leonard.
VODKA brand Absolut likes to do things slowly: it's a Swedish thing. More than 20 years ago Andy Warhol painted a canvas inspired by the now iconic bottle. This time next week, musician Lenny Kravitz's efforts at bringing to life Absolut's brand values of clarity, simplicity and perfection aurally will be there for all to hear. Kravitz is the latest in a long line of artists and designers, including Jean Paul Gaultier and Gianni Versace, to step up to the challenge, not to mention the fee.
via Sydney Morning Herald - That's the Spirit
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Posted by Jake at February 22, 2006 5:11 PM
The sites been up for a month or so, it's actually a pretty catchy song, though it sounds like Lenny just wrote a song at some point in his life, then got the Absolut contract and decided to let them use it as a single.