Finlandia: The Naked Vodka?
Finlandia is hoping you like your vodka in the buff, as they introduce a new ad campaign that touts the virtues of their spirits in the nude. So, the question is, are you ready for naked vodka?
That is the multimillion-dollar question being asked by the Brown-Forman Beverages Worldwide unit of the Brown-Forman Corporation as it readies a campaign meant to reintroduce American drinkers to Finlandia vodka. The campaign, along with versions using variants on the theme, will also appear in other markets, including countries like Hungary, Israel and Poland, where Finlandia is a top-selling vodka.
In the United States - where Finlandia ranks No. 6 among imported vodkas and 22nd among all vodkas, domestic or imported - the campaign will run initially in magazines before branching into other media like television, radio, the Internet, signs and commercials in movie theaters.
Like we needed anything else to make vodka attractive...now they go and make it all sexy. Read the full story at nytimes.com
(registration required). Or, head right over to the naked vodka site
to try to sneak a peek for yourself.
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Posted by Jake Jamieson at December 13, 2005 8:05 PM