Level Vodka: Balanced Booze?
We've been seeing print and TV ads for Level Vodka for a little while now, and they made us intrigued enough to do some research. What we've been able to come up with is that this is Absolut's foray into the super-premium vodka market, imported from Sweden. We're intrigued by their creation process, which involves two types of distillation, continuous and batch. Their website says "some vodka makers settle for distilling their vodka two to four times, but the continuous process pioneered by Absolut repeats the process thousands of times."
So are the distillation methods a gimmick, or do they actually mean something? We're not sure, but the site says one process is for purity and the other adds character. We like both of those, and with the price tag we've been seeing on Level bottles we hope it lives up to the claims. We'll plan to get a bottle as soon as we can and get back to you with our findings.
Until then, learn more about it at LevelVodka.com.
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Posted by Jake Jamieson at November 2, 2005 5:53 AM