November 27, 2005

He'brew: The Chosen Beer

We're not religious folks here at Liquor Snob, but for us, drinking has always been a spiritual experience. In fact, there has been more than one night where we've spoken in tongues and seen mystical visions right here in our offices after we prayed at the altar of beer. Some may call beer a false idol, but that's why we were excited to learn about He'brew: The Chosen Beer from Schmaltz Brewing. It's just the combination of hops and holiness we need.

Not only do we like the fact that they're invoking a higher power with their beer, but think of the marketing potential...while most beer companies have to rely on boobies to sell their brews, He'brew can tap the Big Bubelah Himself, God, to be their omniscient spokes-being.

The beer currently comes in two main varieties, Genesis Ale and Messiah Bold, and the company just released a new beer to celebrate their ninth year in business. Enter Jewbelation 5766, a brew that contains nine different kinds of malt and nine types of hops.

Apparently the number nine has some pretty huge connotations in the Jewish faith, and we can see why. According to the Schmaltz site, here are just a few reasons why nine is so important:

On Rosh Hashanah, nine blasts of the shofar howl our annual psychic wake-up call.
At Chanukah, only the ninth candle can ignite the miraculous eight.
Nine months of pregnancy incubate from conception to culmination.
Danielle Steele has nine children and releases a book every nine months.
Born Chaim Witz in Israel, Gene Simmons of KISS moved to Brooklyn at age nine.

Like we need any more convincing...you had us at Danielle Steele. Learn more about He'brew at Schmaltz.com, and learn where you can buy all three He'brew varieties on their distributors page.