November 9, 2005

Anheuser Busch Driven to Hard Liquor

Jekyll and HydeAnheuser Busch has been seeing some hard times, what with the whole Bud pong debacle and the fact that beer sales have been steadily slipping. That's not to say we think their executives wil be out on the street holding "Will make beer for food" signs or anything, but they seem worried enough about it that they're trying something new. The company is currently dipping its toe in the hard liquor pond, testing out a new liquor it's developed called Jekyll and Hyde, which comes as two liquors designed to be mixed together.

The product comprises of two liqueur bottles. Jekyll is a scarlet red, sweet spirit tasting of wild berries, while Hyde is an herbal tasting, black spirit that floats on top when poured over the red-colored Jekyll. The two products are meant to be served together, although consumers can drink them separately as well, the company said.
We're not quite sure about the idea of mixing wild berries and an "herbal" taste, but we're not in the early-20s demographic this stuff is aimed at, either. Jekyll and Hyde will be made by Long Tail Libations, a subsidiary of the beer giant, and if it is a success Busch will probably continue pursuing its hard liquor dreams. No announcement has been made yet about a national release of Jekyll and Hyde, and the jury's still out on whether it will give you split personalities, one good and one evil.

Read more about the new liquor at Reuters.

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Posted by Jake Jamieson at November 9, 2005 5:57 AM
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