October 13, 2005

Big Liquor Wants to Sex You Up

Sexy LiquorEven with the many late-night hookups their products have inspired over the years, it's hard to imagine the liquor industry as a very sexy beast. Sure, their counterparts in the beer world have known for a long time that you're more likely to sell your wares if someone in a bikini is waving it around, but liquor has taken a bit longer to catch on. Their ads have historically been more tasteful, product-oriented, subtle - if we're talking in sitcom terms, liquor is the Frasier to beer's Sam Malone.

But now that beer is slipping in popularity, it seems liquor companies are finally learning to aim their ads where they'll have the most effect. Not only are they running more effective campaigns, but according to an article at the Washington Post:

The ads these companies are running, too, have become considerably sexier and more youthful. And it's working.

"Because of the extensive marketing that's been done by a lot of these premium spirits brands, it's now quite cool and quite trendy to go for those kinds of long drinks," said John Michalik, North American director for the London-based beverage consulting firm Canadean Ltd.

The real test will be seeing if they end up going overboard and targeting the "extreme" youth culture and kids that are too young to drink. The last thing we need to see on TV is a guy jumping out of a plane strapped to a snowboard, chugging a bottle of Jack Daniels.

Read the full article at WashingtonPost.com.

Read More in: Liquor News

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Liquor Snob for all the latest news.

Posted by Jake Jamieson at October 13, 2005 6:21 AM
Recent Comments

I am looking to become a liquor consultant. Do you have any information?

Posted by: Reesheda at May 30, 2007 12:23 PM

Did Tanqueray cut Snoop Dogg a check for his song "Gin and Juice"?

Posted by: Dave Greten at October 14, 2005 3:11 PM
Post a comment

Remember personal info?

Please enter the letter "c" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email

Powered by FeedBlitz
Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Comments

Mike commented on Tito's Handmade Vodka Review: I'm enjoying a glass of Tito's Handmade Vodka as this is being written and ...

Alan Bueller commented on Tito's Handmade Vodka Review: Where can I purchase Tito's Handmade Vodka in or near Boca Raton, Fl?...

Scooterboy commented on Tito's Handmade Vodka Review: Yo! Tito! How are ya doing these days? I remember chatting it up with you...

JJ commented on Tito's Handmade Vodka Review: I'm half way through my first bottle of Tito's (over several days). To me i...

jeff commented on Tito's Handmade Vodka Review: It is not possible to say anything other than how great Tito's is in respon...

Visit our other properties at Blogpire.com!


This weblog is licensed under a Creative Commons License.
All items Copyright © 1999-2017 Blogpire Productions. Please read our Disclaimer and Privacy Policy