October 9, 2005

Lawson's Scotch Presents "Scottish Instinct"

There are a few movie scenes that are truly classic - the goodbye at the end of Casablanca, the wedding sequence in the Godfather, the destruction of the Death Star in Star Wars. And then there are some movie scenes that are indelibly burned on the retinas of men everywhere - the train scene in Risky Business, the threesome in Wild Things, the fridge scene in 9½ weeks.

Scottish InstinctBut one of the biggest cultural icons among sexy movies scenes has to be the interview scene with Sharon Stone in Basic Instinct. Even now, 13 years later, you can mention that movie to nearly anyone, and they will know exactly what scene you're talking about. William Lawson's Scotch is betting on this with the release of their new TV ad called "Scottish Instinct."

In the video, Stone and a companion are in the lobby of a swanky hotel, and a young scotsman in a kilt sits down across from them. What happens next is a tongue-in-cheek rendition of Stone's most famous scene, which you can watch here at IFILM.

We don't know much about William Lawson...we know they're owned by Bacardi, they're a blended scotch, and they're starting a funny advertising campaign, but that's about it. You can learn a bit more about William Lawson's scotch right here, at their refreshingly low-tech site. Most booze sites are very Flash-heavy, and their is good old HTML...they must have used up all their Flash with that Scottish guy's kilt. Ba-dum-bum.

Read More in: Liquor News | Scotch

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Posted by Jake Jamieson at October 9, 2005 10:07 AM

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