October 31, 2005

Frida Kahlo Tequila Trouble

Apparently there's some controversy around a new tequila that's on its way to market, and while we don't have an opinion either way we thought it was interesting. Frida Kahlo Tequila, named after the famous Mexican artist, is expected to be released in November. The thing that caught our attention about this story is that Frida wasn't just known as an artist, she was also an alcoholic known to polish off a bottle of tequila a day. Critics of the new tequila say her niece, who authorized the brand, is just trying to cash in on her aunt's name without respecting her memory.

In statements made to Notimex, through the tequila manufacturer, Isolda P. Kahlo replied that she has "always paid attention to the smallest details ... my family is proud to present this product to the world."
The statement added that the tequila was of a quality and taste that "(Frida Khalo) would expect of her favorite drink." The company did not release financial terms of the deal.

For art historian Teresa del Conde, the matter shows a lack of respect to the great Mexican painter, who suffered greatly from physical ailments throughout her life.

Ms. del Conde went on to say that if Frida knew about this tequila deal, her "ashes would burst out of the urn they rest in." We'll be keeping an eye out to see how this shakes out.

You can read the full story at El Universal Online, plus brush up on Frida Kahlo Tequila by reading the original press release.