October 20, 2005

Bud Pong Beer Shocker!

You mean people were playing beer pong with BEER? Say it ain't so!

Anheuser-Busch will discontinue a national promotion called "Bud Pong," a drinking game the company says is supposed to be played with water.

Drinking BudHowever, participants in the game — played with a ping pong ball and plastic cups — often were drinking beer as they lost points, according to a front-page story Sunday in The New York Times.

The No. 1 U.S. brewer has been promoting Bud Pong competitions since July, supplying tables, balls and glasses to wholesalers across the United States.

Players on one team try to sink a ball into another team's liquid-filled cups. If successful, the opposing team must drink.

Anheuser-Busch says the game's instructions called for water to be consumed during play, not beer, which is the company's main product.

Seriously...we can understand the CYA aspects of saying beer pong shouldn't be played with alcoholic beverages. But for a company like Bud to pretend they thought something called "Bud Pong" was going to be played with anything other than beer is like a certain cigarette company saying a certain cartoon camel wasn't supposed to appeal to kids.

Read the article about the pulling of the promotion at USAToday.com, plus read the New York Times article that started it all. And ask yourself why anyone would play beer pong with beer, when they could play with cool, refreshing cups of stale tap water.

Update: Apparently, there are now charges that underage kids were playing Bud Pong with beer...didn't we mention something about them earlier? Spooooky.

(Thanks for the tip, Wil)

Read More in: Beer | Drinking Games

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Posted by Jake Jamieson at October 20, 2005 6:37 AM

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