Boxed Wine: Not Just For Winos Anymore
Wine snobs used to look down their noses at wine from a box, but wineries are getting creative with their packaging and wine drinkers are loving the convenience.
We've never understood people's aversion to wine from a box. Sure, it doesn't fit in your wine rack, but it's much easier to stack in your shopping cart. Plus, you can take that little tin foil baggie right out of the box and squeeze a long-distance stream when you're in a wine fight. Wait, what do you mean you don't have wine fights?
Anyway, apparently there are other benefits to boxed wine other than turning it into a ranged weapon.
Jon Fredrikson, an industry consultant based in the San Francisco Bay area, said boxed wines appeal to the growing number of Americans drinking wine more regularly. They want something that doesn't need uncorking and will last longer than just a few days.
"The advantage of boxed wines is just one of extreme convenience," Fredrikson said. "Once they're open, it's just so easy to draw a nice glass of wine. It's ideal for working couples, people that are kind of passing in the night."
Learn more about the upswing in boxed wine sales from the Associated Press
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Posted by Jake Jamieson at October 21, 2005 1:03 PM
I have been jumping into the boxed wine market recently, and there is one you should do a follow up to this one on: black box wines (http://www.blackboxwines.com/). They're good, cheap, and have some great insight on how this is becoming more and more popular in europe for drunks like us! So now you can have you cake and drink too much of it too! The real deal is the 4 liter box of good chardonay for $20. Its grown and vinted in napa, and is decent for an after work buzz. Believe me, I visit napa and drink the expensive stufff every other weekend (i live in SF). Anyhow, thought you might be interested.