September 10, 2005

Wine Drinkers - Older Isn't Better, Necessarily

New Study Reveals Wine Industry Suffers 'Curse of Orson Welles'

Wine Server"A national survey of U.S. wine consumers released today shows that most people who enjoy wine don't know what the vintage date on a wine label means, and many cling to the belief that older is always better when it comes to wine.

The study of 429 wine drinkers was commissioned by the California Association of Winegrape Growers and performed by Wine Opinions, a research provider to the U.S. wine industry. A principal finding of the survey was that while 71 percent of U.S. wine drinkers feel that vintage dating of wine is important, few understand it. Only 33 percent of wine drinkers correctly believe that a vintage date on a wine label refers to the year the grapes were harvested."

Read the full press release from Wine Opinions at prweb.com.

We're not sure what the "Curse of Orson Welles" means in terms of wine, but we did find more information on what's involved in a wine vintage at decanter.com.

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Posted by Jake Jamieson at September 10, 2005 8:28 AM
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