Tuaca Liqueur: Support Your Local Bartender
We learned today that Tuaca Liqueur has released a new website, and the site is visually pretty, with Flash content offering all sorts of colorful stuff and moving pictures. It's got some nice features, including the list of drink recipes that scrolls across the bottom of the home page. Another liquor site isn't usually something we flip our lids over, but we did find something that caught our eye. We think the coolest part is that there is a whole section of the site dedicated to bartenders.
The Tuaca press release about the new site states "Bartenders are the major reason for Tuaca's continuing success in the U.S. and abroad. They deserve to be recognized for their part, and consumers can go on the site in support of their favorite bartender." We think it's a brilliant tribute to the unsung heroes of the liquor industry - after all, they're the ones who give us beer to cry in, offer advice, and get us in a cab when the lights come up.
Plus, you can go to the Tuaca site to find out all kinds of recipes, but who's going to mix it up for you at the end of the day? Your friendly neighborhood booze jockey, that's who. The "Tuaca Tenders" section of the site features bartenders from all over the world, letting them share their favorite way to serve Tuaca. Pretty cool.
While this online "high five" for bartenders is right on, that's not the only way Tuaca is giving them props. The other way they're showing their appreciation is by inviting servers and bartenders to the Body Art Ball, a series of events taking place in 10 cities across the country, from October, 2005 through January, 2006.
Here's how the Tuaca press release describes the event: "...a fusion of two separate disciplines of art into one electrifying performance piece. Produced by Dallas-based Chris and Candy Productions, 15 visual artists transform 15 performers into living, breathing works of art for a runway show that dazzles the audience with a presentation to music and synchronized lights."
Here's how we describe it: Tuaca is sending lucky bartenders and servers to see mostly-naked people covered in body paint. Booze and partial nudity? That ain't bad at all.
One note about the cocktail recipes on the Tuaca site: Getting to them from the home page was fine, but we experienced some difficulties once we arrived on the recipe page. For one thing, the names of the drinks disappear, which makes it tough to know what drink you're clicking on. Plus, clicking on individual drinks from the recipe page doesn't show you the recipe unless you want to print it out, so you might end up heading back to the home page more often than you'd think while you're comparing cocktail recipes. We're not too concerned, though...the site just launched, so bugs are bound to happen. [Editor's Note: It looks like the bug was on our side, because the recipes work on every other computer we've tried, except for the one we did the original review on. That's what we get for writing on our new experimental corn-liquor-fueled computer. What else could you expect? Liquor Snob...where even the computers are drunk.]
For those of you who haven't tried it yet, Tuaca is a brandy-based liqueur infused with citrus and spices. Keep an eye out here at the Liquor Snob site, because we'll be doing a full review, as well as drink recipe suggestions, in the near future. Learn more about the liqueur at the Tuaca Website, and wish you were a bartender while you read about the festivities at the Body Art Ball site. And while you might not be able to throw them a festival, don't forget to support your local bartender too.
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Posted by Jake Jamieson at September 29, 2005 4:16 PM