September 11, 2005

Miller Ad Campaign Shoots the Moon

Miller GirlMiller Brewing will be shifting the perspective of its TV ads, moving away from its typical male-centric ads to one featuring someone from the fairer sex. In an industry inundated with sex-sells advertising this might not sound shocking, but you might be surprised by who that woman is.

"Beginning next week, the "High Life Man" campaign will give way to spots featuring a female figuratively and literally out of this world: the "Girl in the Moon" character who has symbolized High Life on packages, signs and ads since 1907, four years after the brand was introduced.

The moon maiden, believed to have been inspired by a Miller family daughter, granddaughter or goddaughter, is to be brought to life to narrate commercials that are 30, 60 and 90 seconds long, to be followed by online and retail ads. The spots, by the longtime High Life agency, Wieden & Kennedy, take a highly unusual tack for mainstream beer advertising, typically aimed at, if not the lowest common denominator, then perhaps the very next one up."

Read more at nytimes.com.

The campaign will start Thursday during the season premiere of "Survivor," and the long version of the ads will be viewable at millerlightlife.com.

Read More in: Beer

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Liquor Snob for all the latest news.

Posted by Jake Jamieson at September 11, 2005 7:59 PM

TrackBack

Recent Comments

Post a comment









Remember personal info?




Please enter the letter "j" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Trackbacks

Listed below are links to weblogs that reference Miller Ad Campaign Shoots the Moon:

» New Miller Beer Ads Are Bittersweet from Liquor Snob
We didn't need any new gussied-up beer ads to tell you that Miller High Life is the champagne of beers. We've been drinking it for years, savoring it more for the low price than for the taste. That's why we...[Read More]

Join the Mailing List Mailing List
Enter your Email


Powered by FeedBlitz
Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Comments

Scooterboy commented on Orange V Vodka Review: Good stuff made with good ingredients, unlike cheap stuff made with distill...

Liquor Snob commented on Orange V Vodka Review: Scott - sorry it took us so long to get back on this. Doesn't look like Ora...

Scott commented on Orange V Vodka Review: Sounds good, I live in Colorado, where can I find this?...


Visit our other properties at Blogpire.com!

FoodPire

This weblog is licensed under a Creative Commons License.
All items Copyright © 1999-2014 Blogpire Productions. Please read our Disclaimer and Privacy Policy