Jim Beam Whiskey Finally Moves to TV
It's been a long time coming, but Jim Beam has finally jumped on the bandwagon for new-fangled technology to get their message out to prospective customers - it's called "television." That's right, after 210 years in the distilling business, the company will start running ads on cable TV stations including CMT, Comedy Central, Discovery Channel, FX, Fox Sports Network, OLN and Spike TV.
"... the new commercial is a television version of the print campaign for Jim Beam that BBDO Chicago introduced last year, carrying the theme "The stuff inside matters most." And Jim Beam Brands is paying to run the new spots, from a budget estimated at $8 million to $12 million.
Indeed, by next year television "will be the lead medium" for the brand, said Keith Neumann, marketing director for Jim Beam bourbon at Jim Beam Brands in Deerfield, Ill."
Can you imagine that, sinking so much money into a new and untested medium like TV? I mean, the darned thing was only invented 80 years ago...
Read the full article Jim Beam Discovers the Power of TV at nytimes.com.
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Posted by Jake Jamieson at September 10, 2005 1:52 PM