September 15, 2005

Jack Daniels in Bed With Virgin

Virgin VinesOK, so maybe that needs a little bit of explanation...It was announced this week that Brown-Forman, the company that owns Jack Daniels, will partner with billionaire Richard Branson's Virgin brand to create a new line of wines. Virgin, which is already known for its young and hip attitude in the cell phone, music and airline industries, will use its cool image to try to lure younger drinkers into wine country.

The new line, called "Virgin Vines," will feature screw tops for the cork-ophobic, and slogans like "Unscrew it, let's do it." Not only will the wines move away from the typical image of uptight sippers spitting perfectly good wine into buckets, the wine will also have an attractive price. Full 750 ml bottles will most likely range from $8-$10, and four-packs of smaller 187 ml bottles will also cost about $9. With such low prices and the ability to sell the smaller bottles at concerts and stadiums, Virgin hopes to take the youth market by storm.

Read more about Virgin Vines at courier-journal.com.

Read More in: Wine

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Liquor Snob for all the latest news.

Posted by Jake Jamieson at September 15, 2005 8:17 AM
Recent Comments

Post a comment









Remember personal info?




Please enter the letter "n" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email


Powered by FeedBlitz
Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Comments

Mike commented on Tito's Handmade Vodka Review: I'm enjoying a glass of Tito's Handmade Vodka as this is being written and ...

Alan Bueller commented on Tito's Handmade Vodka Review: Where can I purchase Tito's Handmade Vodka in or near Boca Raton, Fl?...

Scooterboy commented on Tito's Handmade Vodka Review: Yo! Tito! How are ya doing these days? I remember chatting it up with you...

JJ commented on Tito's Handmade Vodka Review: I'm half way through my first bottle of Tito's (over several days). To me i...

jeff commented on Tito's Handmade Vodka Review: It is not possible to say anything other than how great Tito's is in respon...


Visit our other properties at Blogpire.com!

FoodPire

This weblog is licensed under a Creative Commons License.
All items Copyright © 1999-2014 Blogpire Productions. Please read our Disclaimer and Privacy Policy