September 7, 2005

Coors is Still Official Beer of the NFL

The National Football League and the Coors Brewing Company announced on September 6 that Coors will continue to be the "official" beer of football. The brewing company, which is now owned by the Canadian-American conglomerate Miller-Coors Brewing, will have its pigskin privileges extended through 2010. Coors edged out other major beer competitors Budweiser and Miller, both of which were vying for the coveted spot. The company, which already has outdoorsy connotations due to its Colorado roots, which will only be strengthened by the continued NFL partnership. We got this information via Forbes.com, and the main reason we covered it is because of the last line of the article, which we've quoted below, where they outline Coors's products; "Coors Brewing Company's U.S. brands include Coors Light, Aspen Edge, and for a bit of international flair, Killian's Irish Red and Molson Canadian. And if anyone cares, it also makes Zima. " DOES anyone care about Zima anymore?

Read the full article, NFL Names Kiely's Coors 'Official Beer Sponsor' at Forbes.com.