September 4, 2005

Bushmills and Jameson to Wage Irish Whiskey War

DIAGEO, the company that owns Guinness, has set its sites on toppling Jameson's as the world number one selling Irish whiskey. The company has acquired Bushmills Irish Whiskey for £300 million (about $550 million USD), and has announced plans to market the liquor head-to-head against its rival.

Jameson, which is owned by Pernod-Richard, is currently the fastest-selling whiskey brand in the US. Pernod-Richard formerly owned Bushmills, but was forced to sell it on acquiring Jameson.

All I can say is that a price war is never a bad thing, especially when the commodity involved is whiskey, and Irish whiskey at that. It'll be interesting to see how this shakes out.

Read the full article at IrishExaminer.com.

Read More in: Liquor News | Whiskey

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Liquor Snob for all the latest news.

Posted by Jake Jamieson at September 4, 2005 10:03 AM
Recent Comments

Post a comment









Remember personal info?




Please enter the letter "y" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email


Powered by FeedBlitz
Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Comments

Jake Jamieson commented on Newfoundland Screech Rum Review: Couldn't agree more, Coach...hence our hat-in-hand retraction....

CoachMiner'09 commented on Newfoundland Screech Rum Review: sorry about the misspellings above.Im so fired up thing about a Screech mix...

CoachMiner'09 commented on Newfoundland Screech Rum Review: While fishing in Kenora we ran out of CaptMorg so we went to town for more....

sam commented on Newfoundland Screech Rum Review: Just split a bottle with two friends this weekend - we thought Screech was ...

MarriedaHalfNewfie commented on Newfoundland Screech Rum Review: Last time I had Screech was in the early 1980s (or from a bottle of that vi...


Visit our other properties at Blogpire.com!

FoodPire

This weblog is licensed under a Creative Commons License.
All items Copyright © 1999-2016 Blogpire Productions. Please read our Disclaimer and Privacy Policy