September 14, 2005

Beer...For Kids?

"Even kids cannot stand life unless they have a drink." We're not kidding...that's the slogan for kidsbeer, a new non-alcoholic brew being released in Japan, targeted at the younger set. It's basically just soda, but its color and packaging are designed to let kids feel like little boozers.

"The beverage, one of whose ingredients is the Latin American plant guarana, sells for around 380 yen per 330-milliliter bottle. The bottles themselves are colored brown to make the drink look even more like its more potent counterpart, the company said."

We wonder how many the tots will have to drink before they exhibit other booze-related traits. We can see it now: "Oh, man I just tried to call my mommy on my candy cell phone, then I threw up behind the monkey bars." It might seem kind of shady, but If nothing else, at least Japan is getting their kids ready for college.

Read more about kidsbeer at The Japan Times.